alexabrandon8273 alexabrandon8273
  • 13-03-2024
  • Business
contestada

According to Prof. Biemans, the following factors ail the interface between sales and marketing functions:
a) Different time horizons
b) Their everyday work; things they do on a day-to-day basis
c) Focus on individual customers vs. focus on target segments
d) Organizational structure and leadership

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